Google Analytics Explained

Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to measure as Events. 

Acquire and Google Analytics integration is based on GA Events. When a visitor performs an action related to an interaction with Acquire Chat, the data is pushed to your Google Analytics account via the Analytics JavaScript.

Events are being passed with Category, Action and Label attribute – each corresponding to the different information. This integration can collect the following information:

Let’s have a brief definition of some more events:

1.chat_maximize (Chat window maximize)

When user clicks on the chat widget icon on your website, at that time the screen gets maximized

2.chat_minimize (Chat window Minimize)

When user clicks the cancel button of maximized screen of chat widget then this event has occurred.

3.click_start_new_chat (Click to start new chat)

When visitors click on the “New Conversation”, this event is created

4.back_to_list (Back to chat thread)

When user go back from his existing chat to chat list this event is occurred.

Similarly, the below are the all event logs, that gets created whenever a visitor clicks on particular buttons:


feedback_asked (Feedback asked)

When feedback is asked to the customer


feedback_submitted (Feedback Submitted)

When feedback is submitted by the visitor


start_video_call (Video Call)

When video call is initiated by user


call_end (Call end)

When call is ended by visitor


video_mute / video_unmute  (Video muted / Unmuted)

When video gets muted/unmuted by visitor


audio_mute / audio_unmute (Audio muted)

When audio gets muted/unmuted by visitor


start_voice_call (Voice Call)

When voice call is initiated by user


trigger_open (Trigger open)

When chat is initiated at the triggered page of the website


trigger_close (Trigger Closed)

When the chat in triggered page is closed


trigger_reply (Trigger replied)

When user starts conversation on the triggered page


screen_mute/ screen_unmute (Screen muted/ Screen unmuted)

At the time of screen sharing/co browsing the screen is muted/unmuted


start_chat_text (Chat Started)

When visitor starts conversation

And while doing this If you are experiencing any trouble with this integration or event related issue, please contact us via Acquire or at

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